Email Marketing – The Secret Weapon To Grow Your Business

Warren Denley

Warren Denley

Getting the right people to your site is hard enough. And making a sale to first time visitors is nearly impossible. So you need a way to build a relationship with your visitors and keep them coming back to your site until they are ready to buy from you.

You Need Email Marketing! Warren’s talk will cover:

  • Selecting an email provider.
  • Quick start guide to setting up your account and creating your first list.
  • Creating your email template.
  • Integrating your list with your site (collecting subscribers).
  • Communicating with your list.
  • Measuring, monitoring and improving your engagement.
  • Case studies – what works and what doesn’t.
  • Taking it further – segmentation and funnels.

Key Takeaways

  • Understanding of how to set up your email list.
  • How to integrate your email list with your site.
  • How to nurture your list to create more sales for your business.

Working as a Business Analyst on technical projects for over 15 years, Warren has developed a knack for moulding available technologies into business solutions. As a WordPress Consultant, Warren has spoken at WordCamp Melbourne (Australia) and regularly speaks at WordPress Meetups in Melbourne (for which he is a co-organiser).

When not creating websites or helping people with WordPress technical issues, Warren likes to test his physical endurance, having already completed the Oxfam 100km walk 3 times and Tough Mudder in 2014.

You can follow Warren on Twitter.

Speaker