Creative SEO

Dan Petrovic

Dan Petrovic

Creative SEO tactics go beyond the usual technical SEO, keyword selection and link building. Dan will provide a practical session with actionable takeaways and is sure to inspire new ideas.

Dan talks will cover the following topics:

  • Inside the Matrix: Tracking Google’s Algorithm.
  • Guerrilla SEO: Outrageously different tactics.
  • Big Stuff: Dealing with large scale research.
  • Link Building is for Suckers: There’s a better way!

Dan Petrovic is Australia’s best-known name in the field of search engine optimisation and the director of DEJAN. His research and experiments have drawn attention of the worldwide community and major industry blogs. Dan is a frequent blogger and a speaker at all major Australian and select international search industry events. Conference delegates describe him as a passionate presenter with practical and actionable approach. Dan holds a multimedia degree from Griffith University in Brisbane, where he often presents as a guest lecturer and contributes to quality of teaching material as a member of the curriculum advisory board. Outside his day job Dan’s interests are in the field of science, education, research, technology, electronic music and futurism. The best way to connect with Dan is through Google+.


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