Speaker: Warren Denley – Email Marketing – The Secret Weapon To Grow Your Business

Warren Denley

Warren Denley

We have another speaker announcement for WordCamp Brisbane, Warren Denley will be talking about email marketing!

Getting the right people to your site is hard enough. And making a sale to first time visitors is nearly impossible. So you need a way to build a relationship with your visitors and keep them coming back to your site until they are ready to buy from you.

You Need Email Marketing! Warren’s talk will cover:

  • Selecting an email provider.
  • Quick start guide to setting up your account and creating your first list.
  • Creating your email template.
  • Integrating your list with your site (collecting subscribers).
  • Communicating with your list.
  • Measuring, monitoring and improving your engagement.
  • Case studies – what works and what doesn’t.
  • Taking it further – segmentation and funnels.

Key Takeaways

  • Understanding of how to set up your email list.
  • How to integrate your email list with your site.
  • How to nurture your list to create more sales for your business.

Working as a Business Analyst on technical projects for over 15 years, Warren has developed a knack for moulding available technologies into business solutions. As a WordPress Consultant, Warren has spoken at WordCamp Melbourne (Australia) and regularly speaks at WordPress Meetups in Melbourne (for which he is a co-organiser).

When not creating websites or helping people with WordPress technical issues, Warren likes to test his physical endurance, having already completed the Oxfam 100km walk 3 times and Tough Mudder in 2014.

You can follow Warren on Twitter.