Speaker: Jen Jeavons – Woocommerce Case Study – coffeebeansdelivered.com.au

Jen Jeavons

Jen Jeavons

We’re happy to announce yet another speaker to our lineup. Jen Jeavons from Pixel Palace will be giving a WooCommerce case study.

Coffee Beans Delivered is Pixel Palace’s very own eCommerce project. Conceived after years of building online stores for clients they thought it would be fun to put our money where our mouth is and try it for themselves. In the presentation they’ll cover the business concept, branding and design, SEO and WooCommerce set up plus tips and tricks they’ve learnt along the way and insights from a client/user perspective on running an online store that as developers you may not consider.

In our presentation Jen will cover:

  • How they named the business for SEO purposes
  • The business model
  • The SEO techniques and results that have seen the site sit at #1 / #2 (under wikipedia) for “coffee beans” in Australia.
  • Branding and site design aesthetic (which has seen it featured on numerous design blogs).
  • WooCommerce plugins and extensions we’re using (including follow up emails, cart messages etc).

Jen Jeavons is the director of Brisbane based digital design studio – Pixel Palace. For more than a decade, Pixel Palace has been specialising in handcrafted custom online solutions. Jen heads up a small but crazy clever team from their Kelvin Grove office servicing a broad range of clients worldwide. Clients include well known local businesses such as Shingle Inn and reach as far as America with clients including high end LA fashion labels and celebrity stylist and Harpers Bazaar spokesperson Anita Patrickson. Pixel Palace specialises in custom WordPress sites and WooCommerce setups.

You can follow Jen on Twitter.

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